Daesin Market Reorganizing Project, Singil-dong, Yeongdungpo-gu
1. Brilliant Two Tower : Two tower plan as new landmark of Singil-dong to be recognized from Yeouido
2. Identity Pixel : Architecture of pixels consisting of small units of 20㎡~45㎡ → Reinforcing identity of the complex located on the Node
3. Spilt Facade : Trying to differentiate the tower mass by the inhomogeneous materials → Creating a dramatic archtecture design like exposing its skin
4. Step Garden : Garden formation crossing at the multiple levels → Reinforcing to induce customers by offering one and only green leisure space within 1km in radius
Concept of Plan: Arranged the lower story shopping area utilizing the flow of pedestrian movement and two tower plan of the most space allowed in regulation, considering the direction and view. Differntiated Plan for improving sellability: Trying 8 differentiations to be favorable in selling, to be a commercial supremacy gathering customers after completion and to be the memorable place in the downtown.
Differentiation 1. Sky rounge plan to be able to meet the residents viewing Yeouido
Differentiation 2. Architecture plan equipping large scale artwall to be able to get advertizing income and to coview the programs, such as World cup
Differentiation 3. Play ground on the roof of the building inducing family shopping
Differentiation 4. Installation of the street furniture to serve the customers along the walk way
Differentiation 5. Urban housing with terrace owning private garden
Differentiation 6. LED light head design inducing the feeling of ascending the main tower building at night
Differentiation 7. To open the view of CCTV built in the elevators for the security of the single
Differentiation 8. Offering one and only green space within 1km in radius through installation of outdoor gardens at the multiple levels