The modern style to meet the culture of Lotte Shopping, Korea with the classical style of the traditional western outlet, and also with the concept of the wave and the light house harmonized with East Busan was designed. East Busan Premium Outlet had been constructed focusing on establishing the prototype of Lotte Outlets. Currently, Korean outlets are in the structure of two super powers, Shinsegye and Lotte, having different style of outlet respectively. While Shinsegye Outlets insist one style of Simon, Lotte Outlets has not decided on their own style, though they are trying diverse styles of outlet. The Korean outlet grafted with traditional Western outlet was planned as new prototype for Lotte because they had to develop a prototype to make the image of Lotte outlet and to organize MD.